O guia definitivo para midias sociais
O guia definitivo para midias sociais
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Viral marketing campaigns are particularly attractive to businesses because they can achieve widespread advertising coverage at a fraction of the cost of traditional marketing campaigns. Nonprofit organizations and activists may also attempt to spread content virally.
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Social media platforms also enable targeting specific audiences with advertising. Users of social media can share, and comment on the advertisement, turning passive consumers into active promoters and even producers.[94] Targeting requires extra effort by advertisers to understand how to reach the right users.
The business model of most social media platforms is based on selling slots to advertisers. Platforms provide access to data about each user, which allows them to deliver adds that are individually relevant to them.
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The activity of networked individuals in Tunisia, Egypt, and other states was a prime example of how on-line content creation and community building, in tandem with offline gatherings and backstage maneuvering, can aid mass mobilizations. ^
[162][163] In one study, women reported that social media was the most influential source of their body image satisfaction; while men reported them as the second biggest factor.[164] While monitoring the lives of celebrities long predates social media, the ease and immediacy of direct comparisons of pictures and stories with one's own may increase their impact.
The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation. It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first on-line chat room; News Report, a crowdsourced em linha newspaper, and blog and Access Lists, enabling the owner of a note file or other application to limit access to a certain set of users, for example, only friends, classmates, or co-workers.
Social media comments and images have been used in court cases including employment law, child custody/child support, and disability claims. After an Apple employee criticized his employer on Facebook, he was fired. When the former employee sued Apple for unfair dismissal, the court, after examining the employee's Facebook posts, reported in favor of Apple, stating that the posts breached Apple's policies.
Organizations such as the ACLU midias sociais call for more privacy protection. They urge students who are pressured to give up their account information to resist.[129]
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They also show that changing the platform's algorithm substantially changes what people see and how they behave on the sitio — even if it didn't affect their beliefs during the three-month period researchers studied...'This is interesting, strong evidence that when it comes to politics, the algorithm is biased towards the extremes,' Edelson said. 'This is genuinely new.' ^ a b c
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